THE MOST BEAUTIFUL WAKE UP PRODUCTION

Get some wake-up calls

Ddiscover a world where art and technology merge to create new and fascinating experiences. Here, every digital interaction comes to life and transforms into an act of creation, revealing the infinite possibilities that lie at the heart of our daily clicks.

Produce an exceptional alarm clock

In Arsen Eca’s innovative artistic approach, the “Cafféiné Alarm Clock” reveals itself as a new expression of phygital art. Each interaction, each click, is the trigger for a concrete action, uniting the virtual world with the physical world. In a gesture full of poetry and reflection, Eca chooses to ingest caffeine, transforming this daily gesture into a powerful metaphor for awakening.

This action, simple on the surface, is rich in deep meaning. Caffeine, often associated with wakefulness and stimulation, here becomes a symbol of awakening consciousness. Through this gesture, initiated by a click, Eca establishes a link between the user’s digital intention and the physical act of stimulating themselves, of awakening their senses.

So each click is not just a digital interaction; it transforms into an act of creation, a moment of awareness. The user, although distant, is intimately connected to the act of ingesting caffeine, participating in a symbolic ritual that goes beyond physical limits.

With “Le Réveil Cafféiné”, Eca not only shows the correlation between the digital and the physical. It gives the click, often perceived as ordinary and banal, a sacred dimension, a celebration of awakening and awareness. This project is an invitation to discover and exploit the potential hidden behind our daily interactions with technology, encouraging us to seek deeper meaning in our most common gestures.

Ultimately, Eca’s work invites us to consider that behind every digital action lies the possibility of an awakening, the chance to transform the virtual into a profound human and spiritual experience.

Warning:
Normalization can sometimes limit diversity and creativity, preventing you from expressing your authenticity creating pressure to conform to standards that may not be healthy or appropriate for you.